We specialize in helping new brands set up digital marketing departments and/or scale up “new to digital” traditional marketing departments.
We do this through completing an initial program assessment, defining the strategy & foundational needs of the department, and working with the organization to get the right tools, vendors, and FTE/PTE in place to execute the plan. Then we continue to support through ongoing consulting services and team training as the marketing team requires it.
A digital marketing strategy is a plan of action to achieve a set of desired goals. It may be more leads for your sales team, it may be more brand awareness in a crowded marketplace. Depending on the size of your business and the number of moving parts a good digital strategy will help you stay focused on your goals and make them achievable.